Toyota BC wanted to promote their hybrid line of vehicles - via a fictional location called "Hybridland". A place where one can get the truth on common myths regarding hybrid vehicles.

Identity Design

The unique brand was given an identifiable word mark as well as a consistent palette throughout all facets of its marketing. The colour palette you see here is universal wherever you see Hybridland.

Design Elements

The page structure was carefully devised so users could navigate efficiently. This was done using a grid layout to display each article with a “read more” button allowing users to get more content with just one click.

Desktop Design

The design also used a combination of photography, typography and iconography to keep the content engaging.

Mobile Design

The site was designed and developed to be optimized for every device: from high resolution retina displays to phones that fit in the palm of your hand.

“Kin Lo has worked with us on digital assignments for our in-house needs and also for our largest client, Toyota. His high level of technical skill, easy-going manner, responsiveness and fluid left-right brain thinking is very rare; making him a valued go-to supplier for our agency.”

Bruce Fraser
Director of Creative Services, Elevator Strategy
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